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A guide to Increasing Sales Using SEO

It’s no surprise in the current digital age that SEO is one of the best and most effective ways to push and drive sales. In the world of eCommerce, sales are even more cutthroat, but when coupled with a cohesive SEO strategy, it’s possible to increase revenue, and leave the competition behind.

Learning specific SEO techniques, or working with someone who can help implement a strategy, can be really beneficial to you. In addition, knowing how SEO works and how it changes is integral to a successful online business.

We’re going to focus on optimising your website, and how SEO can increase sales and benefit your business. Let’s get into it!

How is SEO great for your business?

Before we get into how to increase sales, we’re going to go through the effects of using SEO, and what it can help you achieve. Here are 4 points on why you should be using SEO:

  • Increasing traffic: SEO is great for driving traffic to your website. This is because SEO focuses on specific keywords, so when consumers search them, depending on where your website is ranked, they will flag up the relevant websites. The higher you rank, the higher you’ll be on the SERP (Search Engine Results Page) and as a result, more people will visit your website.
  • Generating Leads: following on from increased traffic, optimising your website can help to generate more leads. Again, the higher you end up ranking on the SERP, the more leads you will have. In addition, the more leads you have, the more conversions you will get.
  • Consumer trust: by using SEO to become a recognised brand in your industry, people will be more likely to trust you. This is because consumers will be more willing to shop with a brand that is known, and Google likes websites that are grown organically with SEO, ranking them higher.

How to use SEO to increase sales

So, now we’ve got to the part that you came for – how can we use SEO to push those sales. By 2026, global eCommerce sales are set to reach $8.1 trillion, so there is plenty of money to be made and lots of success to be had.

Let’s get started!

Keywords

This is the most obvious point, but it’s also one of the most important things to implement. The keywords that you choose are going to have an effect on the response rate, visibility of your website, and your overall results.

Let’s say that your business is selling boilers in the North East. You’re likely going to pick that phrase as your keywords, but there will also be other words you can rank for. It’s important that you do the best research you can to maximise the keywords that you can use, to get the full benefits of SEO.

You should then be using these keywords over a range of strategies, these can include:

  • Website content
  • URLs
  • Metadata
  • Image descriptions
  • Emails
  • Headings and Page Titles

If you’re stuck on choosing the best keywords, there are sites like Google AdWords that can help you to choose the best ones.

Local SEO

One of the most recent developments in the SEO world has been the rise in localised SEO. Over 70% of people will go to a local business after searching for them. This means that it’s integral that you focus on local search content, and use these keywords throughout your website and on any landing pages. This company that provides boiler services in the North East, uses those exact keywords all over their website, which is good because it specifies ‘North East’ which localises the search.

Create amazing content

Without content, there’s no point in having any keywords. Creating content is important for any brand; it carries the keywords, and is able to turn traffic into conversions.

Content should be interesting, engaging, and authoritative, and it should inspire people to want to continue reading and see what you’re about.

When people are searching for things online and they come across your brand’s website, or social media, it’s going to be the content that makes them want to stay, and possibly even purchase something.
SEO driven content comes in many forms which you should work to leverage, and includes, but is not limited to:

  • Blogs
  • UGC (User Generated Content)
  • How-to guides
  • Product reviews
  • Videos
  • Infographics

Don’t forget to optimise this content by including keywords that are relevant to your brand, and are relevant to the content that you are creating.

Customer Experience

There is a close relationship between SEO and CX (Customer Experience), and focusing on CX can really benefit SEO. One of the best ways to ensure a positive CX is by providing them with relevant information that they actually want, and to keep them fully engaged.

Another way to improve CX is by getting rid of any links that don’t work on your site, make sure all webpages load quickly, and get rid of any website errors.

As a result of this, Google will rank you higher, as it favours well optimised websites that are easy to navigate, and have great CX points.

What’s the takeaway?

SEO is integral to a successful marketing campaign and business strategy. This is because it boosts your online presence and as a result, it drives sales. It is able to do this because SEO drives traffic to your site, and generates leads which (hopefully) turn into conversions.

It’s important to remember that SEO is constantly changing and evolving, so you should stay on top of current SEO trends and make sure that your website is optimised as best as possible to make the most of the benefits that come from SEO.

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