Become a Whizz at LinkedIn

LinkedIn is a powerful tool that can help you build your professional brand, connect with other career minded individuals, and grow your business. But it can be difficult to know where to start or how to use LinkedIn effectively.

If you’re new to LinkedIn or simply don’t know how to make the most of it, then follow these simple tips to maximize your results, and get the most out of this powerful social media platform.

Spend time on your profile

If you’re scrolling through your feed and you come across a post that interests you, it is likely that you will then go and look at that person’s (or page’s) profile, right? You want to make your profile look just as enticing and interesting as the post that brought you there in the first place. After all, LinkedIn isn’t like Facebook or Instagram where people usually scroll and post for fun, you can search for jobs on there, and connect with other professionals, which means putting the best parts of you and your brand forward.
Make sure that your profile is up to date and is accurate with all the information that you need. You should also put keywords in your bio so that when people search those terms, you appear closer to the top. If we look at this north east solar panels company, we can see how in their bio they have the different types of services they offer, meaning that if one was searched, it may find the company easier.

Have a good cover image

Following on from enhancing your profile, many people ignore the need for a cover image. The cover image on your LinkedIn profile is the banner that runs across the top of it, and is a prime piece of real estate on your profile page. You wouldn’t keep up the default image for your profile picture, so why would you do it with your cover photo? A good social media banner should represent your brand, including the brand colours and should make us aware of your presence.
This company that does solar panel installation is a great example of this. Their cover photo uses the same colour as their brand (and the rest of their feed posts do too – a win for continuity!) and shows an arrow to the north east where they are based. This makes the brand seem more friendly and personable, while inspiring trust through their consistent branding.

Engage and Interact

Like most social media platforms, LinkedIn wants you to interact with other users and engage with their content. By engaging with others on the platform, LinkedIn rewards you by boosting your profile, thereby increasing reach. You should take advantage of this benefit and respond to all messages you get, accept connections, like, comment, repost – do whatever you can to get those brownie points.
LinkedIn doesn’t even mind if those interactions are negative, as in turning down a job offer, all it cares about is that you’re engaging. You should aim to do about 10 interactions a day, even if they are just liking, commenting, and reposting.

Schedule content

A lot of people find it hard to keep up with posting regularly on social media due to working, looking after their family, or other commitments. One good way to try and mitigate this is by planning your social media posts in bulk, maybe do a couple of weeks, or a month at a time, and then use an app like Hootsuite, to schedule the posts. This is beneficial for a number of reasons. The first being that it means you can choose a time to just sit down and create content all in one go, meaning that you don’t have to try and find small bits of time every day to create content.

In addition, it allows you to not have to worry about forgetting to post, or if you’re just not feeling up to it that day, you don’t have to stress.
LinkedIn also rewards you for being active on their platform by making your posts more visible. The platform likes you to post a couple of times a week to get the most out of this, but of course, posting something is always better than nothing. But hopefully by scheduling your content you can get around this and be posting regularly.

Get in their mentions

If you want to increase your visibility and audience on LinkedIn, you should consider mentioning other people and brands in your posts. You might have collaborated with brands in the past, so in that case you can share posts where you @mention them to get yourself in front of their audience as well as yours.
You don’t just have to have collaborated with someone though, you could always mention them to say thank you for something, or it could be to repost some of their content, add your insight, and then mentioning them in that.
There are no real rules to mentions, just make sure not to spam people with it, and make sure to only tag the relevant people who are directly related to the post. By tagging the relevant people on LinkedIn, you can increase your engagement rate and strengthen and grow your connections.

What’s the takeaway?

Like with most social media platforms, on LinkedIn, it can take a bit of time to get yourself, or your brand, off the ground. If you really want to make the most of it, you should spend time curating your bio and overall profile so that other business professionals can see what you’re about. In addition, it’s important to make sure you keep up with engaging with connections and posts to boost your presence.
It may take a while to grow to a decent size, but by using these tips, you’ll be well on your way to being a LinkedIn whizz!

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