The case of social media for businesses
Social media sites, such as Instagram, Facebook and Twitter are some of the most searched and used websites in the world. They are a huge part of our everyday lives and almost all of us with a mobile phone have used one of them at some point or another.
The popularity of social networking sites have been increasing exponentially over the last few years. But why are they so popular?
Of course, the fact that there are 3.5 billion smartphone users in the world definitely contributes to the reason why social media sites are such big business nowadays. This equates to 1 in 3 people in the world using social media. That’s a lot of Facebook friends.
Easy to suggest that social media has changed the world.
But why are social media sites so popular?
The benefits of social media
Social media apps/websites offer many benefits to users, and most of us are reaping these benefits on a daily basis. This is why they are so popular.
One of the main reasons social media is beneficial for us is due to the fact that we can connect with virtually anyone, in any location, at any time.
This allows us to chat to our friends, share opinions with likeminded people and meet new friends too!
It gives us the access to view and connect with, potentially, millions of people from across the world. Although this would require a *slightly* unhealthy amount of time on social media.
We love keeping up to date with our friends and what is happening in the world. Social media offers just this. Take for example Instagram. Just under 9 million photos are shared every day on Instagram.
We have access to a constant stream of what our friends are up to, through sharing photos, uploading statuses and publishing stories. It’s easier now than ever to stay up to date with all those that we care about.
Social media sites are extremely user friendly too. Compatible on almost every device – computers, iPhones, tablets and so on. You don’t have to be a tech expert to be able to utilise social media. Simply scroll through a feed and that’s pretty much all there is to it.
This offers a more accessible way for all of us to connect and use social media.
Most social media sites are free to use. This is often due to paid adverts and other features such as games. This is great for us users, but also for businesses looking for a slice of the action.
Including social media links on websites, like Skills Hub has done, allows easy access to target audiences, which in their case, is primarily young people. AKA us biggest social media users.
It gives them a great way to stay in contact with their target audience, find out what their audience are demanding from their services, and stay up to date with their customers.
Businesses and social media
Imagine a completely free marketing tool, which requires only a few hours a week to maintain, which allows you to communicate and interact directly with your target audience. Well, it already exists! Social media is a huge resource that businesses are making the most of in today’s environment.
Around 90% of marketers claimed that social media generated a lot of exposure for their organisation online.
Social media is a very common marketing strategy nowadays, so if you don’t know, get to know. It’s completely free, easy to use and one of the best tools out there. It is one of the most cost-efficient digital marketing methods that can be utilised by businesses across the world.
One of the main great things about social media for businesses is that it can greatly increase brand awareness and presence. The use of a social media strategy will really boost your brand recognition online if executed in the correct way.
Some businesses even use social media for recruitment purposes, so it can be beneficial not just solely for your marketing department.
Profiles on social media sites allow your business to interact directly with your target audience. It can be targeted to very particular demographics, and this is why social media can be a superior marketing tool compared to more traditional methods, such as email marketing.
Through people interacting with your content through liking, commenting and sharing, your online brand slowly grows and grows. Every time it is shared, your updates are introduced to a whole new network of social media users, who can then become your potential customers.
Ensuring great content on your social media profiles is a really clever way to stay in touch with your target audience and keeping your business in their minds. It allows you to keep relevant with your users through providing interesting content on a regular basis.
This can help website conversions. Adding social media links on your website helps to keep your business at the forefront of your customers’ minds, and boost that website conversion rate.
It’s more relatable and personable having a social media presence, as opposed to email marketing, which can sometimes feel a little forced.
We all have 100’s of unread emails from businesses piling up in our inboxes from businesses we signed up to, for the main purpose of gaining a 10% off coupon. But with social media, business posts are integrated into your target audience’s feed, alongside their friends’ posts, and it becomes part of the natural ‘scroll’ of everyday life.
Even if your posts are quickly scrolled past, they will still be noticed, and you’re still staying relevant.
Having that more personable side to your business allows you to build trust with your audience. Around 90% of millennials admit that authenticity of a brand is a key factor in influencing which brands they support.
It’s also been proven that being your more authentic self online attracts a higher calibre of customers, often retaining loyalty over a longer period of time.
Over half of marketers claimed that by taking the time to nurture these online relationships with consumers showed, sales results were equally as positive.
The important part – SEO and traffic
The bit all us websites truly care about; SEO rankings and inbound traffic. Well thankfully, social media helps to boost both of these.
Without the help of social media, your inbound traffic is limited to those who are already familiar with your business, and your goods and services. Social media helps to generate new traffic, reaching people who are outside your usual customers. Every additional social media profile helps to generate this traffic, and therefore acquire new customers.
Although social media utilisation doesn’t directly boost SEO rankings, social media can still help to see improved SEO rankings. Try to integrate some of your keywords into your posts, and before you know it your rankings will be increasing.
High quality content such as blogs, photos and information is the best way to achieve these improved SEO rankings.
After proving all the benefits of social media, you’ll be happy to hear that social media management is one of the many services we offer here at Sleeky. Get in touch with us to get set up in the world of all things social media!