How a professional looking website helps your business

If you step into your customers’ shoes and think for a second about how you would find the right service provider, what you would need to know about the company you will trust your business with and how you’d find the answers to your questions, I believe this will help you understand why every business needs a professional website.

People rely on the internet for most questions they need to answer and though some businesses start with social media profiles, if they want to grow, they will need a website at one point and here is why.

 

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Online Presence

It is very simple – every customer who considers working with you will want to find you online and learn more about your business. How long you have been in business, who you work with and how you can help with their challenges are just some of the questions your website will answer. What can additionally help you boost your online presence is well-researched and targeted content/keywords – these will help your website’s rankings, enabling your potential customers to find you easily.

Credibility

Increased credibility comes with brand recognition and having a website that reflects your brand identity consistently is the first step towards this goal. So, it is important to have a well-designed and professional looking website because this is what gives your business a professional brand image which inspires trust in your visitors.

Share news and updates

There are many ways you can share company news and updates with your customers – social media, newsletter and your website of course. If you are selling a product, a blog or news page is a perfect place to share updates on the new features you have recently added to your product. If you are selling a service, a news page can help you share case studies, success stories or even updates on new services you might be introducing.

Helps your sales

By helping your online presence and brand credibility, your website helps you create a bond with your customers which eventually leads to increased sales. It is actually the relationship you create with your prospects that helps you convert them into customers.

Cost-effective

Though launching a new website might require a certain budget, website maintenance and support services can be found at a reasonable price. If your website is built on WordPress, you might even not need any help and should be able to manage and update your website yourself because this content management system enables non-technical people to make simple website changes quite easily.

Wrap up

A while ago, our client (Abbey Masterbatch, a company selling black, white, additive & colour masterbatch) whom we had been helping with graphic design and offline marketing, approached us because they were considering having a website. Given that they were running the business in a niche industry, they were not sure if all the PRO’s of having a website would actually bring benefits to their business. But it did help them immensely and we are happy to be a part of their success!

 

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