The Do’s and Don’ts Of A Quality Homepage
Your homepage serves as the equivalent of your very own shop window. It’s the front door to your business and all that you do, and considering it takes a mere 50 milliseconds for users to form an opinion about your site which determines whether they will stay or leave, it’s pretty important.
However, despite the importance of the homepage, a huge number of companies fail to optimise its full potential. Today, we’re going to be considering the very much do’s and the very much don’ts when it comes to designing a superb, intuitive homepage that draws your visitors in and makes them want to know more.
Do include a bold, eye catching headline.
It’s essential that within moments, visitors to your site know roughly what it is that your business offers. Take the homepage of Custom Coats for instance, which features a strong, resolute headline, which is animated to switch between the different services they offer, from valeting to vehicle detailing. Your headline should offer some swift, no fuss insight into exactly what it is that you do and what services you offer.
Don’t mess up the navigation.
It’s essential that your homepage gives your visitors a clear path to the rest of your pages. The navigation ought to be visible at the top of the page, with links organised in a hierarchy of most to least important, in terms of what people tend to be looking to naturally move along to whilst they browse your site. See this website for London based pizza company Yard Sale for a solid example of a clear and concise navigation menu that flows and fits within the homepage naturally. Check out this awesome resource for more information on how to best configure your website navigation.
Do make use of CTA’s.
Utilising Calls to Action is essential on your homepage. They ought to be visually striking to draw the eye of the visitor in and action-orientated in the nature of their message. Some solid, basic examples of CTA’s are quips such as “Try it for free”, “Sign up now” or “Contact us today”.
Don’t get your text to image ratio off.
Most people are visual in the manner by which they most naturally engage with and absorb information. Your homepage ought to have a healthy balance of textual information and visual elements. Images, graphics and videos allow you to weave a story and build a narrative for your brand that text alone cannot do. The two, when used properly in symbiosis, go hand in hand to create a strong homepage that makes it clear to your visitors what it is that you’re all about.
So, we hope that this quick little breakdown of some essential do’s and don’ts when it comes to homepage design can offer something of use to you when it comes to considering the design choices of your very own homepage. Just remember to keep it clear, functional and visually engaging – it really is that simple.