The 5 Vital Features of a User-Friendly Website

When first beginning to build and design an effective professional website, the experience of the user (from their perspective!) should always take priority. 

Many business owners make the mistake of viewing the creative process solely from their brand’s point of view, without taking the time to consider how it would feel to use their web page as a client. This can be extremely detrimental in terms of curating the desired end result that most companies are looking for – i.e a strong, efficacious digital hub to advertise their services on. To learn more about building an online presence that is actually attractive to your target consumers, read on as we break down these 5 vital features of a user-friendly website.  

Prioritise a Responsive Design 

In 2022, ensuring that your website functions effectively on all browsers, and on all screens, should be at the forefront of the designing process. It has become an absolute necessity in recent years to ensure that your web page is able to facilitate various types of users across the web,  no matter which device they are using. To make a start, take note of how your current website appears on mobile and look to improve its general aesthetic and performance, preferably by utilising professional mobile website builders, or through your local web designers. 

Understand The Importance of Accessibility

When looking to elevate your website in a holistic way, implementing extensive levels of accessibility is absolutely key. It makes sense that ensuring that your website is easy to use for a wide variety of demographics is likely to increase the overall popularity and visibility of your business with the general public. Consider implementing screen readers and embedding accurate alt text into the images on your website in order to make sure your web page is appropriate for people of all ages and capabilities. 

Analyse Your Audience  

It’s hard to design an impactful website if you have no idea who you’re aiming to attract. Making a cohesive effort with your team to take stock on your current clientele – their likes, dislikes, and their common queries. This will enable your team to be able to craft a functioning digital presence around those aspects of your key demographic, meaning they will be much more likely to utilise your services. 

Speedy Loading Times

Numerous studies have shown that internet users will often click away from a webpage within seconds if it takes too long to load, which means prioritising the efficiency of your web page is paramount to its overall success. Making sure your website loads within 6 seconds is generally recommended, as it increases usability and SEO ranking exponentially. Online tools such as Pingdom are a good place to start, as they can help measure the current speed of your website, which then gives insight into what needs improvement.  

Efficient Navigation 

Strong levels of usability often depend heavily on the ability to efficiently navigate a website with ease. Basic JavaScript menus generally function best, as they are compatible with a variety of browsers across the internet. Focusing on designing a website layout that includes a simple, accessible features hierarchy is definitely recommended when it comes to fulfilling this web page feature successfully. 

In Conclusion 

With the above in mind, it’s not hard to see why prioritising the viewpoint of the user is extremely effective when aiming to build a website that will attract a large audience.

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