5 Ways to Elevate Your Website’s Typography

Typography is one of the main factors that will dictate the first impression website users have of your brand’s digital presence. It’s easy to overlook this small yet vital feature for the larger and more pressing aspects of your webpage, but the details can truly make or break the overall success of your company’s approach to digital marketing.    

For newer businesses who are just beginning to truly understand their own brand identity, knowing where to start with text and font can seem a little confusing. No worries, we’ve got you covered! Stick around as we break down the five key ways to elevate your website’s typography for optimal user engagement.

Consider Colours Carefully  

The colouring of the typography used can really increase its overall effectiveness, if done correctly. It’s important to consider the overall story that your brand is trying to tell when choosing the right colours to use on your website’s typography, as it must be consistent with the messaging you want to get across as a company. Additionally, remember that contrast and colour wheel compatibility should also always be factored into this aspect of web design for maximal results.  

Utilise Standard Fonts 

Standard fonts are generally the way to go when considering which specific style of writing to use online. It can be tempting to want to get a little fanciful or over-dramatic with it, but prioritising general readability and aesthetical appeal is paramount. As a business, it’s bad marketing practice to include anything that may divert the onlookers’ attention from what you want them to look at – i.e what the font says, not just how it appears!   

Less Is More

Building off of that idea, a common mistake that businesses often make is going overboard with their design. The general idea is to be as outlandish as possible in hopes of attracting the eyes of prospective customers, but this cheap gimmick doesn’t actually often translate into tangible profit. Keeping it simple, with a limited text length line and basic yet attractive font is usually much more effective, as exemplified on Urban Concept

Steer Clear of All Caps

Using all caps isn’t always a bad idea in every context – for example, a title or a logo – but for the overall typography used on your brand’s website, it shouldn’t be a consistent theme. It can come across as overly pushy and aggressive, which may estrange potential customers and put them off exploring your business’s digital presence any further. The importance of a casual yet well-thought-out approach can not be stressed enough.

Be Mindful of Alignment 

Effective alignment factors in all of the different types of media contained within a webpage, from taglines to graphics and everything in between. Being aware of how these different aspects of your website interact with each other and how the text looks with them is vital to the aesthetic appeal of your brand’s online reputation. Be sure to double-check the alignment of the typography repeatedly as your website develops further. 

In Conclusion 

To summarize, it’s clear that there’s a lot to keep in mind when it comes to implementing effective typography into your website – perhaps more than many professionals realize.

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