Choosing the Perfect Design For Your Business

If you own a business, you’re probably very aware of how important your logo and overall branding is. If you’re just starting out with a new business, then welcome! If you don’t already know, you will find out very soon exactly how important all of this is.

It may be tempting to jump head first into designing your logo and brand guidelines, but have you ever heard the old saying, don’t run before you walk? It’s never been more fitting.

First, it’s important to know exactly what sort of personality you want your website to have. For example, Nicholson Heating Services feature a lot of blue on their website. Blue signifies trust, knowledge and stability, so it’s no wonder that’s what they went for! Connect Insolvency on the other hand sing thick, bold and strong typography to really get their authority across to the potential client.

Whatever you decide you want for your business and brand, it’s important to keep that ethos close to the heart of the design.

Now that you’ve decided you know what you want your business to say and how you want it to come across, it’s time to decided on a font and colour!

Find your font.

You may not realise it, but typography and font plays a very important role in the branding of a logo. Yes, the obvious benefit of using typography is that it literally spells out the name of your company, however it’s also an easy way to communicate it’s personality.

In the world of fonts, there are three main ones to choose from.


Serif fonts are a classic. Times New Roman is a good example of a serif font, and that tells you about all you need to know. It’s academic, it’s trustworthy, it’s professional. If your brand is traditional and professional, then serif fonts are the one for you.

Sans serif.

Sans serif fonts are seemingly the internets most favourite type of font. You see these EVERYWHERE. It’s clean, it’s modern, it’s easy to read no matter what the size. If your business is very much fresh, new and modern (think tech start ups and lifestyle blogs) then sans serif is the go-to.


Script fonts are a little trickier. There’s no doubting that they are absolutely packed with personality, but they can be a little difficult to read. However there’s really no better way to show off a fun, youthful personality than through a script font. Whether you’re wanting to show off your brands creative, elegant or casual side, script has your back.

Choosing your colour.

After choosing your perfect font, you now have to decide on colour!

Colours in themselves are full of personality. In fact, 80% of consumers agree that colour increases brand recognition. As a general rule, certain colours are associated with certain attributes.

For example, red is exciting, bold and youthful. Orange is friendly, cheerful and confident. Yellow brings optimism, clarity and warmth. Green represents peace, health and growth. Blue evokes trust, dependability and strength. Purple is creative, imaginative and wise. Finally, black and white is balanced, neutral and calm.

With all of this in mind, think carefully about the colours that you want to represent you and your brand!
Do you need help with designing a new look for your website? Drop us an email to see how we can help!

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