The Benefits of Adding Case Studies to Your Website
Before investing or purchasing a product, many of us tend to grab the advice of friends or family, or, do a bit of online research to see what others are saying. In fact, nine out of ten customers read reviews before buying a product. This shows that within this competitive world of marketing, you want to get ahead and make a good impression fast. This is where case studies step in. Surprisingly, case studies can sometimes go a miss within websites, yet it can demonstrate your expertise and skills, whilst still summarsing the achieved results. So, if you’re looking to revitalise your website, here are some reasons as to why you should consider case studies within your website.
Why you should consider case studies
- Builds credibility and trust
Highlighting real life scenarios you have undertaken with your customers and presenting an abundance of data, will create a greater sense of confidence in your brand and product. Not only will case studies highlight how they have helped you, but also how you have benefited your customer. Furthermore, if a customer is a little doubtful as to whether or not they are going to do business with you, a case study will let your customers know they will receive excellent service and remove any questions or doubts they already had in their mind. Case studies allow you to be transparent, proving you have nothing to hide!
- Adds value
Search engines love fresh content, so post case studies on a regular basis and put in those keywords for an SEO boost. Of course the main objective of the case studies is to grab the attention of your customers and convince them of your product or service, however it can also provide information about the company’s journey or development.
- Attract new customers
Case studies can provide an unbiased view on your company and services, as they rely on real examples of success. And as we well know, B2B customers conduct more research online before committing to a purchase – 68% in fact. So, along with your online reviews, product videos and photos, case studies may be that piece of content that seals the deal.
Tips for creating great case studies
You want to give your customers every opportunity to stumble across the evidence of happy customers, so make sure you have a homepage dedicated for case studies. For instance, Do it Safely are dedicated and experienced safety consultants. Providing case studies for such an important matter, such as safety within events and film, can make a huge impact on whether customers choose their service or not. Furthermore, these case studies are easy to see on the main page and are personal. Being personal within your content is hugely important, as it will provide a more relevant experience for your visitors. This can be known as smart content.
Here are some extra tips you should keep in mind when creating your case studies:
- Post your case studies on social media as well as your website
- Interview your clients/customers
- Tell a story- talk about the issue your customer needed help with and how you resolved this.
- Put emphasis on the customer
- Incorporate statistics where you can
Overall, case studies can be an effective way to present your successful results and credibility. Not only this, but it will improve your search engine visibility. Want to know the importance of localised SEO? Check out why here.