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The Importance of a Hero

We all had one when we were younger, whether it was your parents, a celebrity you looked up to or Batman. But did you know that hero’s are just as important in the world of web design as they are in your favourite action film?


What is a hero?


In web design, a hero is defined as a large banner, placed prominently on the web page. It typically uses the full width of the page to truly become the main focus of the website.

Whether the hero is static or dynamic, it should always catch the readers attention and prompt them to stay on the website.


Why is a hero important?


One of the main reasons that a hero is such a part in a website is that it’s specifically designed to catch the users attention straight away.
Did you know that according to Tyton Media only 0.5 seconds is needed to form an opinion? Within a blink of an eye, a user already knows whether they like the look of your website or not. This may not seem like a big deal, but with 94% of web users not trusting websites with designs that aren’t up to scratch, it’s important to make sure that the first impression you give is a good one.

Abbey Masterbatch does this beautifully with a large, high quality artistic image. It grabs your attentions and keeps you engaged and wanting to learn more.

Not only is a hero there to catch your users attention with beautiful design, but it can also feed vital bits of information to your customer base. You can add brand ethos and the ever important CTAs that a business needs.

Whether you want your users to sign up to a newsletter or get in touch for a quote, your hero is the perfect place for placement.


How to get the best hero for you.


Selecting the perfect hero image for your website isn’t necessarily going to be an easy task. There are lots of factors to think about when it comes down to it. For example, who is your customer base? Are you offering a service or a product? What’s your business trying to get across to the consumer?

Answering these questions will build a solid foundation for the creation of your hero. Whether you’re wanting a focus on your product, evoke emotion or keep it simple with a beautifully drawn illustration. You should always make sure it’s high resolution and optimised to make sure it doesn’t affect your website’s loading time.

Want to learn more? Looking for an ecommerce site that handles payments and orders with ease? Or a user-friendly information website? We’ve got your back. Get in touch to see how we can help you and your business!

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