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Top Tips for Sustaining Brand Relevance on Social Media

For any brand or business, one of the top priorities always stems from the need to remain at the forefront of the public’s collective consciousness. Companies thrive off of developing a carefully curated reputation, both with their digital and real-world presence – but that’s only half of the picture.

In the highly competitive digital landscape of 2022, staying on top (especially online!) is an exceedingly difficult task. There’s always a new idea, competitor or product that is waiting in the wings to snatch the spotlight off of your brand and what it has to offer potential clientele. It can be easy to become a little disheartened at how complex successful digital marketing seems to be to the untrained eye,  but it truly doesn’t have to be. Read on as we cover the basics of retaining company relevance in the eyes of consumers.

Don’t Be Afraid to Experiment 

Social media is an ever-changing landscape full of innovation and modernity, and it’s important to understand that your brand’s presence is a moving part of that hustle-and-bustle. Avoiding monotony, and falling into the trap of releasing the same old content over and over is truly key when it comes to attracting attention; both from various algorithms and potential clients. Sharing videos, visuals, memes and engaging questions is a great way to keep your business’s perspective lively and fresh!

Prioritize Trustworthiness and Reliability   

There is nothing more attractive to potential customers than a brand that they can truly rely on day after day, year after year. This ties into remaining relevant in all aspects  – on social media and in reality – because a loyal consumer base is one of the best promotional tactics available to us as working professionals. That devotion increases engagement across all digital platforms, which in turn maximizes the popularity of your company through the lens of the public as a whole.

Seek Out The Latest Trends

Consistently keeping track of the newest craze blowing up on social media is an extremely effective way of staying on top of the relevancy game. A brand that appears humorous and in the know has the best chance of utilizing a trend in the correct way, thus gaining an unprecedented amount of attention and attracting the algorithm of the social media platform in question. This almost always translates into profit and customer approval! 

Relate Current Events to Your Brand’s Story

Marketing, especially online, is generally about selling a story to your potential clientele – a story that they can see themselves in. Keeping up to date with the current news cycle (especially news related to your field of work!) and reflecting those headlines through your company, is a very effective way to attract and sustain interest. In order for your business to exist as an entity that the public cares about, it’s vital that you understand what it is they care about first. 

Overall, it’s generally good practice to strike a balance between staying on-trend and staying true to your business’s core values and ideals,  in order to remain socially and financially relevant in the fast-paced world of digital marketing. To learn more about how to sustain the attention of your target demographic, visit Newsweek’s intensive breakdown of the topic here for further information.

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