4 Ways To Increase Your Website’s Responsivity

Ensuring an efficient level of website responsivity is one of the most important aspects of running a successful website. Not only is a huge part of maintaining your website’s overall visibility ranking, it also directly dictates the quality of the online experience that your brand is delivering to its clientele. 

All of this combined contributes to the bottom line here: building a site that facilitates quick loading times – on any screen or browser – is integral to the continued success of companies online. If you’re feeling a little lost when it comes to providing an efficacious digital platform for your business, stick around as we break down these four key ways to increase your website’s level of responsivity. 

1. Compress Your Imagery 

Image files are generally much larger than most other forms of media included within a website, and they are often one of the main culprits behind slow loading times. Compressing your imagery data via online services such as GZip can really make or break the overall performance of your brand’s digital presence. Though it may seem like standard practice, many businesses make the mistake of overlooking this small yet significant factor when aiming to optimise web page efficiency. 

2. Minimise Redirects 

Though website redirects have a silver lining – directing the customer to where they want to be – they can also cause web pages to run at a painfully slow pace if not executed correctly. Research suggests that users often give up on websites if they take any longer than 2-3 seconds to load, so minimising redirects should definitely be on your brand’s radar. This can be achieved in a number of ways, from avoiding linking to pages that include redirects in them, to removing unnecessary plugins that the website doesn’t require. 

3. Choose The Right Hosting Service

Many site owners make the rookie mistake of choosing the absolute cheapest option when it comes to finding the right hosting service, but this is not sustainable once your web page starts attracting consistent traffic.  Be sure to put a lot of forethought and planning with your team before seeking a host in order to find one that is not only compatible with your brand, but highly reliable as a service provider. 

4. Monitor Your Website’s Speed Over Time

There are a wide range of factors that contribute to how fast or slow a website functions, which means that the state of your website’s loading times are always rather fickle. They can change within an instant – often even going unnoticed by the business themselves. To avoid this less than ideal outcome, ensure that your team is analysing the response rates of your company’s online digital space on a consistent basis, so that you are able to take stock of any ups and downs which may occur. 

A Brief Review 

Now that we’ve covered the basics behind encouraging hyperresponsivity within your business’s digital space, your team is one step closer to providing its online clientele with a hyper-maximised user experience. Slow loading times are one of the main causes of decreased web traffic, but learning to circumvent them is a solid way to elevate your brand’s reputation through the eyes of the customer.

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