The lowdown on social media buttons and why your website needs them
Social media buttons are powerful tools to encourage sharing, engaging and browsing, helping to create a cohesive brand for an onlooking audience. By creating links on your website or blog to your Facebook, Twitter, Instagram and more, you can broaden the extent to which your business is gaining exposure. In this post, we’re here to tell you why they’re important, and how best to use them to your advantage, even if you don’t really “do” social media yourself.
Increased brand exposure:
First and foremost, if you’re the owner of a brand or business, it’s time to get comfortable with the reality that integration with social media is no longer a novelty or a quirky addition for your webpage.
Social media is now the modern-day equivalent of word of mouth advertising, so by passing up the chance to integrate your socials into your website, you’re potentially passing up on the chance to easily increase your traffic.
Social media pages such as Twitter, Facebook or even TripAdvisor provide easy platforms across which customers can promote your brand, provide reviews and testimonials, and stay up to date with your latest news and updates.
Opting for share buttons therefore allows for the seamless distribution of your content across a variety of platforms, making them a relevant and useful feature on your site even if your brand is not particularly active on social media platforms itself.
When a visitor to your website shares your content with their social networks, your content is likely to get introduced to a whole new range of people, therefore upping your exposure to a range of demographics who may not otherwise be reached by your common-a-garden advertising techniques.
Whilst not everyone may be interested in the content this user shared, others may be motivated to explore your webpage and find something which interests them. Who can say no to some free advertising, am I right?
Building professional networks:
Utilising social media buttons can also be particularly useful for increasing your exposure within business networks.
For instance, if you’re a firm offering expert business consultancy, then a linkedin button located on your Contact Us page which directs visitors away from your website and to your linkedin could be particularly fruitful for potential networking.
Additionally, social buttons can provide you with an opportunity to further demonstrate your credibility as a business.
Developing brand identity:
If your company or brand does share its own content frequently on social media platforms, then creating portals from which your customers can jump easily from your website to your socials provides a basis from which you can create a more developed brand identity.
Connecting your webpage to your socials means you can greater expose your prospective customers to a variety of content, and avoid feeling as though you need to fill out your website with as much content as possible.
With social media buttons, you can trust that visitors to your page are primed to access everything about you and your business that they need to know.
How to use them:
As useful as social media buttons are for your webpage, it’s important to know which ones are useful for your business in particular and to use them intuitively in order to avoid clogging up your page with buttons which aren’t really relevant to your business model.
Although they may seem like a simple no-brainer for your website, it’s important to use them wisely as some studies suggest they may be redundant unless you consider their implementation carefully. It’s therefore a good idea to monitor where the majority of your traffic comes from in regards to social platforms.
So, for instance, if 80% of your traffic comes from Facebook and Google+, make sure your choice of buttons reflects such results. Additionally, it’s important that you use only the popular and widely recognised logos for your choice of socials, as these are the ones that visitors to your website can either relate to or trust.
All in all, the case for including social media buttons on your website is pretty strong in an age in which so much of our sharing, socialising, advertising and networking is done online.
Social media buttons allow you to encourage visitors to share your content with their networks of friends, family and colleagues, or to access your social platforms in order to browse a greater variety of content and get a more solid feel for your brand, as a result.
In this digital age, having cohesive and clear links to platforms such as Facebook, Instagram, Twitter and LinkedIn is becoming increasingly essential, so if you haven’t already figured them in to your webpage, it might be time to do just that.