Why Have a Customer-Centric Website Design

Did you know that it takes 0.05 seconds for users to determine whether they like a website or not? These snap judgments are extremely common, because at the end of the day users do not have time to further question credibility or be frustrated with poor design and navigation. So, how do you make sure this is not happening with your website? Meeting consumer expectations is key when it comes to building your website. And whilst this may seem daunting, we have collected some information for how you can make your website more customer-centric.

What is Customer-Centric Website Design?

A customer-centric design is the process of developing a website around the customers’ wants, needs and behaviours. The common goal is to provide the ultimate and optimal experience for your visitors and provide exactly what they’re looking for. Due to this you need to know and put yourself in the shoes of your audience. Appeal to their needs, rather than bombarding customers with sales and obstacles. Once this has been accomplished you will be able to create a better experience and convert a potential customer.

Why You Should Be More Customer-Centric

From social media, to Google, to advertising, we are bombarded with information online. And most of the time we ignore this information, unless we feel it creates value or is personalised to us. In fact, 34% of consumers are more likely to make an unplanned purchase after receiving personalised content. And it is no different when it comes to your website. If you want to stand out from the crowd and be given a chance, you will need to tailor your site that is user-friendly. When creating a customer-centric website, the following will happen:

  • Revenue is increased
  • Bounce rate decreases
  • Onsite engagement increases
  • Customer feels more connected to your brand

What Makes a Customer Centric Website

  1. Collate Customer Data to Make Decisions

One of the most important ways to gather information is from the customers themselves. This can come from website analytics, customer feedback forms, social media engagements, follow-up emails and more. Getting this information from your own customers comes with multiple benefits, as you are able to understand your customers, make them feel heard and even enhance their experience.

  1. Always Improve

Designs and customer expectations are constantly changing. So it is always good to adapt your website with the most recent feedback from customers. This does not mean you have to re-create a whole website with each change, but just small regular iterations to improve the customer experience. 

  1. Customers are your Main Focus

Remember, you and your team may love something to implement on your website, but if this does not benefit your customer in any way or is not tailored to their experience it is not worth applying. When designing a website, it is important to view it from the customer’s side, as this will have the biggest impact on your business goals. Whilst you may not like a particular option, it might be the best decision for your customers.

  1. Functionality over Design

Whilst a beautifully designed website is extremely important, it is essential to not go overboard and hinder the user experience. Focusing on simplicity and function is a great option, as it will not overwhelm your customers, and allows for quick and easy access to information. For instance, CloudBook is slick, easily accessible and even has a Call-To-Action button on the landing page, guiding users to the desired outcome at first glance. Furthermore, the website is attractive, yet does not go overboard with design. Accessible, yet attractive is a brilliant design for many websites.

  1. Be Authentic

It is incredibly important to speak the language and create content for your customers in a way they will appreciate. By being more authentic you are allowing yourself to be more trustworthy, and reduce any amount of apprehension a customer may have towards your company. Adding an easily accessible ‘About Us’ page with company history, team photos and testimonials, will instantly allow customers to discover a sense of legitimacy and alleviate any concerns. Try not to get too caught up in your own ideas and what you are trying to sell, but rather what your customers are looking for.

  1. Ease of Use

There is nothing worse than searching through a disorganised website and not finding the answer. This will instantly result in frustration and the loss of a customer. To avoid this, showcase and create a clear path of important messages and CTAs, so your users can easily navigate and find exactly what they are looking for.

Overall, having a customer-centric website design is a great way to appeal to the user and allow them to feel heard. It does not only benefit your customers in the long run, but you as well. Do you know the do’s and don’t of a quality homepage? Click here to compare your website.

Leave a Reply

Your email address will not be published. Required fields are marked *

Stay up to date with news, inspirations and events

16 Web Design Gateshead